Kerchanshe Group News & Insights

Kerchanshe Group, Ethiopia's largest coffee exporter and diversified conglomerate, has marked a historic milestone with the launch of its local Geely vehicle assembly plant in Addis Ababa. This initiative, in partnership with Zhejiang Geely Holding Group, aims to boost Ethiopia's industrialization and create over 500 skilled jobs.

The plant will assemble electric and hybrid vehicles, aligning with Ethiopia's green economy goals. CEO Israel Degefa emphasized Kerchanshe's commitment to technology transfer and sustainable mobility, stating, "This venture is not just about cars—it's about empowering Ethiopia's future."

"Our partnership with Geely reflects Kerchanshe's vision to diversify Ethiopia's economy beyond coffee. By localizing production, we reduce import dependency and foster skills development."

Expanding Ethiopia's Industrial Horizons

The assembly line spans 20,000 sqm and incorporates cutting-edge robotics, trained by Kerchanshe's technical teams in collaboration with Geely engineers. The first locally assembled Geely models will roll out in Q3 2025.

Synergies with Core Operations

Kerchanshe's logistics division will handle nationwide distribution, while its CSR arm, Buna Qela Charity, will sponsor vocational training for assembly line technicians. This aligns with the group's ethos of reinvesting 10% of profits into community development.

Kerchanshe Group's management team recently embarked on a two-day leadership tour to our Gelana and Debka farms, a journey designed to reinforce the company's dedication to excellence, innovation, and sustainable growth.

During the tour, the leadership team had the opportunity to experience advanced coffee technologies firsthand, explore operational developments, and observe the innovative practices that underpin the success of our farms.

"True leadership is rooted in attention, understanding, and support for the people who bring a company's vision to life."

Learning Through Engagement

By engaging directly with the teams on the ground, our leaders gained valuable insights into how strategy translates into action and how collaboration drives tangible results.

The trip was more than a site visit—it served as a moment of reflection and inspiration, highlighting the importance of staying connected to operations while nurturing a culture of learning and continuous improvement.

Aligning Strategy with Action

These two days also provided a unique opportunity for the management team to align on strategic priorities, strengthen relationships across departments, and reaffirm our commitment to leading with integrity, innovation, and purpose.

Witnessing the dedication, passion, and expertise of our teams firsthand ensures that our leaders are equipped to guide the company toward sustainable growth, operational excellence, and long-term success.

Kerchanshe Group proudly joined Ethiopia's historic Green Legacy initiative, contributing to the nationwide planting of 7.5 billion seedlings. Our teams at both the Gelen Commercial Center and South Hub at Debeka Farm worked side by side with local communities, fostering resilience, hope, and a sustainable future for generations to come.

"Every seedling we plant today is a step toward a greener, stronger Ethiopia."

Building Through Planting

This year's initiative carries the inspiring theme: "Building Through Planting." Guided by this vision, our Gelen Commercial Center team implemented practical steps to advance the national goal locally, while our South Hub team at Debeka Farm actively engaged in hands-on planting.

The efforts reflect more than environmental stewardship—they embody teamwork, community spirit, and shared responsibility toward Ethiopia's natural resources.

Corporate Responsibility Meets Sustainability

At Kerchanshe Group, we believe productive hands lead to a more sustainable and environmentally friendly future. Each seedling strengthens the ecosystem, supports biodiversity, and fosters a healthier Ethiopia. Our participation demonstrates the company's commitment to:

• Environmental sustainability
• Community development
• Corporate social responsibility

Kerchanshe Group is honored to contribute to this historic national initiative. By actively participating in the Green Legacy campaign, we are cultivating a flourishing ecosystem that supports both the environment and local communities. Together with Ethiopia, we are planting the roots for a greener, stronger, and more sustainable future.

On July 11, 2025, Kerchanshe Group officially launched its 5-Year Strategic Plan at the company's South Hub, signaling a decisive step toward a future defined by innovation, impact, and sustainable growth.

The event brought together department managers, corporate leaders, and senior executives, including CEO Dr. Israel Degfa, COO Mr. Girme Debisa Dugasa, and Corporate Advisor Dr. Birhanu Alemu, reflecting a collective commitment to steering the company toward long-term excellence.

"This is more than a roadmap; it's a transformative journey to strengthen our impact, drive excellence, and ensure long-term success for Kerchanshe Group and the communities we serve."

Putting Vision Into Action

Guided by the company motto, "Innovation and Integrity at Every Step," the launch highlighted the practical steps needed to implement the strategic plan.

Special attention was given to the Coffee Department's perspective, ensuring that growth initiatives benefit all key operational regions. The plan emphasizes sustainability, quality, and operational excellence, reinforcing the company's leadership in Ethiopia's coffee and agricultural sectors.

Empowering Teams and Communities

The 5-Year Strategic Plan is designed to empower Kerchanshe Group's growing network of workers, partners, and stakeholders. By aligning corporate objectives with community impact, the company ensures that development is inclusive, responsible, and forward-looking.

Through this plan, Kerchanshe Group demonstrates that sustainable growth and innovation go hand in hand, fostering a culture of collaboration, learning, and shared success.

Kerchanshe Group and the Ethiopian Ministry of Agriculture have officially signed a strategic framework agreement, marking a significant milestone in the country's journey toward agricultural innovation, productivity, and sustainable development.

The agreement represents a strong public-private partnership, bringing together government vision and corporate expertise to tackle key challenges in the agricultural sector. By aligning their efforts, both parties aim to deliver meaningful solutions that improve livelihoods, boost productivity, and foster sustainable practices across Ethiopia.

"This partnership is more than a signature—it is a commitment to shaping a stronger, more resilient agricultural sector for Ethiopia's farmers and communities."

Driving Innovation and Productivity

Through this framework agreement, Kerchanshe Group and the Ministry of Agriculture will collaborate across critical agricultural domains, including crop production, technology adoption, training, and capacity building.

The partnership focuses on innovative solutions that help farmers maximize yields, reduce post-harvest losses, and implement sustainable farming techniques. By combining research, resources, and field expertise, the collaboration is set to transform agricultural practices nationwide.

Impacting Communities Nationwide

The agreement emphasizes not only productivity but also social impact. By working closely with local communities, the partnership aims to enhance food security, create employment opportunities, and strengthen the overall resilience of Ethiopia's agricultural landscape.

Kerchanshe Group's commitment extends beyond commercial success—it seeks to empower farmers and support national development objectives, fostering growth that is both inclusive and sustainable.

On June 19, 2025, Kerchanshe Group and Dilla University officially signed a Memorandum of Understanding (MoU), marking the beginning of a transformative partnership designed to strengthen Ethiopia's agricultural sector through collaboration between academia and industry.

"Partnerships are the key to empowering communities and turning knowledge into tangible solutions for our farmers."

Bridging Academia and Industry

The MoU establishes a framework for joint efforts in agricultural research, human resource development, and institutional growth, enabling both organizations to leverage their strengths for a greater impact. By combining Dilla University's research capabilities with Kerchanshe Group's operational expertise, the partnership aims to translate innovative ideas into practical solutions that support Ethiopia's sustainable economy.

Focus on Capacity Building and Innovation

Through this collaboration, Kerchanshe Group and Dilla University will:

• Foster agricultural research initiatives that address real-world challenges
• Enhance training programs to develop skilled professionals in Ethiopia's agricultural sector
• Strengthen institutional frameworks for sustainable development and knowledge-sharing
• Create internship and employment opportunities for students
• Develop innovative solutions for agricultural productivity and sustainability

Creating Long-Term Impact

This strategic partnership reflects Kerchanshe Group's commitment to linking research with real-world application. By nurturing talent, supporting innovation, and sharing expertise, the initiative is set to deliver long-lasting benefits to farmers, communities, and the broader agricultural sector in Ethiopia.

The MoU reinforces a mutual dedication to sustainable growth, innovation, and community empowerment. It embodies Kerchanshe Group's philosophy that meaningful impact arises when knowledge, collaboration, and practical application converge to create solutions that benefit people and the environment alike.

Kerchanshe Group's management team recently embarked on an insightful tour of the Ethiopian Museum of Science, focusing on the growing role of Artificial Intelligence (AI) in agriculture. The visit highlighted the potential of technology to transform farming practices, improve operational efficiency, and drive sustainable development in Ethiopia.

"Innovation begins with curiosity—seeing AI in action opens doors to a smarter, more sustainable future."

Discovering Cutting-Edge Technologies

During the visit, the team explored advanced AI solutions and their applications in agriculture, from smart monitoring systems to predictive analytics for crop management. By witnessing these technologies firsthand, the management team gained new perspectives on how AI can enhance decision-making, streamline operations, and increase productivity on the farm.

Driving Productivity and Sustainability

The experience sparked discussions on how emerging technologies can support sustainable agricultural practices. From reducing waste to optimizing resource use, AI presents opportunities for Kerchanshe Group to improve operational efficiency, empower local farmers, and strengthen community impact.

"Technology is only powerful when paired with purpose. We're here to ensure innovation serves both people and the planet."

A Commitment to Continuous Learning

This engagement reflects Kerchanshe Group's ongoing dedication to learning, experimentation, and creative problem-solving. By staying informed about technological advances, the company positions itself at the forefront of innovation while nurturing a culture of knowledge-sharing and forward-thinking leadership.

Shaping the Future of Agribusiness

The visit reaffirms Kerchanshe Group's ambition to lead Ethiopia's agribusiness industry toward a future that combines technology, sustainability, and social impact. By exploring AI's potential today, the company prepares to implement solutions that strengthen resilience, support local communities, and ensure long-term success across all its operations.

Kerchanshe Group's executive team, led by CEO Dr. Israel Degefa, recently conducted a strategic site visit to one of the company's major investment projects in Gelan. The visit provided an in-depth look at the transformative developments that are shaping Ethiopia's industrial landscape and setting new benchmarks for innovation, infrastructure, and economic growth.

"Seeing our projects firsthand reminds us that industrial transformation is built on vision, action, and commitment to excellence."

Exploring Key Industrial Developments

During the visit, the leadership team examined the progress of several flagship initiatives:

• Car Assembly Plant — Pioneering automotive production and supporting local manufacturing capabilities
• Tractor Assembly Facility — Empowering Ethiopia's agricultural sector with modern machinery and technology
• Caterpillar Machinery Assembly — Delivering heavy equipment solutions to boost construction, infrastructure, and industry
• East Africa's Largest Grand Mall — Establishing a new hub for commerce, retail, and regional economic activity

"Each facility we visit is a testament to our commitment to building sustainable industries that create jobs and empower communities."

Driving Industrial Transformation and Job Creation

The site visit underscored Kerchanshe Group's mission to catalyze Ethiopia's industrial growth through strategic investment and innovation. By combining cutting-edge technology with operational excellence, these projects are not only creating employment opportunities but also promoting regional economic development and sustainable industrial practices.

Fostering Innovation and Economic Impact

By prioritizing innovation, Kerchanshe Group demonstrates how private sector investments can drive long-term growth, strengthen the supply chain, and contribute meaningfully to Ethiopia's broader development goals. The Gelan projects highlight the company's forward-thinking approach, ensuring that economic benefits reach both local communities and the nation at large.

A Commitment to a Sustainable Future

This strategic site visit reinforced the executive team's dedication to sustainable growth, operational excellence, and leadership in industrial innovation. By staying closely connected to each project, Kerchanshe Group ensures that every initiative aligns with its vision of a prosperous, industrially advanced Ethiopia.